Ideas that make an impact
Blak Labs is an 100% independent creative agency with one purpose. To deliver the best ideas on your feed and beyond; to get people liking, loving, talking, sharing, remembering, and above all, buying your brand.
100+ years of multi-channel experience
Complex marketing problems demand senior creative counsel. Blak Labs business owners have over a century of accumulated creative experience. Our work is designed to deliver results. Whatever the channel.
Ideas that get people talking
Over the last 10 years, we’ve learnt that powerful ideas are born from conversation and collaboration. We listen, learn and get beneath the skin of your brand. And then, we work with you to deliver amazing.
Everything everywhere all at once
(Being seen in by the right people at the right time)
Our media agency, Instamedia Labs can deliver your message whatever, whenever, however. Our experience and structure means we can create omnichannel media plans that reach your desired audience and beyond.
Singaporean Born
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Creative Experience
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Grown Up
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No Space Cadets
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Our Offerings
We provide a suite of creative, digital and media planning services. Or pick what you need. Sweet?
Happy Clients
We work with a mix of established and challenger brands. And everything in between. Here are a selection of clients we have worked with in the last decade. If your industry is not represented, or you’d like to see what we’ve done, we’d love to hear from you.
Item #1
A joy to work with in our mission to save lives.
Jane Prior
Bone Marrow Donor Programme
Item #2
At Coca-Cola, our creative partners are tasked to deliver to consistently high levels with ‘no surprises’. Blak Labs has always met this, consistently coming through.
Leonardo O’Grady
Group Director ASEAN - IMC Coca-Cola Asia Pacific
Item #4
Blak Labs has consistently risen to the challenge, creating distinctive film and OOH creative with a strong tone of voice.
Joanne Tan
Marketing Manager, Royal Caribbean Singapore
Item #1
A joy to work with in our mission to save lives.
Jane Prior
Bone Marrow Donor Programme
Item #2
At Coca-Cola, our creative partners are tasked to deliver to consistently high levels with ‘no surprises’. Blak Labs has always met this, consistently coming through.
Leonardo O’Grady
Group Director ASEAN - IMC Coca-Cola Asia Pacific
Item #3
With Blak Labs, CDL gets Big Agency creative solutions without the typical Big Agency hierarchies and agenda.
Mark Fong
Deputy GM, Brand & Strategic Marketing, CDL
Item #4
Blak Labs has consistently risen to the challenge, creating distinctive film and OOH creative with a strong tone of voice.
Joanne Tan
Marketing Manager, Royal Caribbean Singapore
Connect
We don’t publish work on the site because we would rather share relevant case studies with you face to face. If that excites you, please drop us a line at talktous@blaklabs.com
One of our partners will be in touch to set up a meeting.
Thank you for reading.
Frequently asked questions
We’re a 100% independent AIO creative and media agency established in 2010 by five of Singapore’s leading creatives. We deliver big ideas on the feed and beyond, backed by over 100 years of combined experience. Our team of 50+ includes media, creative, digital development and content production all under one roof.
We’re nimble, flexible and get things moving. Our senior creative counsellors work directly with you—no account handlers creating Chinese whispers. We listen hard to what you say (and what you don’t) to get beneath the skin of your brand and tell your story effectively.
Everything from brand consulting and integrated campaigns to full-stack digital development, social media, content creation, and media planning and buying. We’ve built our capabilities in response to client needs—if you need it, we can probably do it.
Yes. Through Instamedia Labs, we offer in-house digital media planning and buying, performance marketing, and omnichannel media plans. We ensure our messages are seen and shared by the right people.
Absolutely. We offer full-stack web development (front-end and back-end), mobile app design, CMS development, eCommerce solutions, custom portals, and everything in between. We work with WordPress, Laravel, React, and numerous other platforms.
Yes. We create engaging social content, manage communities, run influencer campaigns, and handle everything from TikTok to LinkedIn. We’re social-first thinkers who understand what makes people like, share and buy.
We work with everyone from no-budget start-ups to major corporates. Our clients include Maybank, Gardens by the Bay, Royal Caribbean, CDL and other, as well as charities and emerging brands. What matters is the problem you need solving, not your size.
We’ve worked across automotive, banking and finance, healthcare, travel and leisure, retail, education, F&B, property, insurance, telecommunications, government, private sector and non-profits. Our approach is channel-agnostic—we focus on understanding your brand and your audience.
Yes. We’ve delivered campaigns and websites that work across Singapore, Malaysia, Indonesia, Hong Kong, Myanmar, Thailand, France and Mexico. We understand local markets and have regional capabilities where needed.
Definitely. We’ve helped charities like the Bone Marrow Donor Programme recruit 12,000 potential donors and supported numerous start-ups in establishing their brand identity and market presence.
Our creative partners and community managers gather requirements, then our designers, developers, writers and strategists collaborate to deliver your project. We check in with you at key stages to ensure we’re on track.
No. Our senior creative counsellors work directly with you. You’ll be talking to people with experience from running MNCs such as Euro RSCG, Grey, JWT, Leo Burnett, Ogilvy, and DDB—not account handlers.
Yes. We provide CMS training, ongoing maintenance, upgrading of systems to latest versions, and manage hosting and domains. We’re here for the long term.
We’ve helped clients achieve everything from 3 million Instagram views to 50% increases in sign-ups. We track what matters to you—whether that’s awareness, engagement, sales, or attendance—and optimise accordingly.
We’re based in Kallang, Singapore at 114 Lavender Street #06-76 CT-Hub 2.
Yes. We’ve delivered work across Southeast Asia and beyond. We understand different markets and cultural nuances.
Drop us a line at talktous@blaklabs.com or contact Charlie Blower directly at charlie.blower@blaklabs.com. We’ll have a conversation about your needs and see if we’re the right fit.
That’s fine. We’ll listen to your challenges and objectives, then recommend the right approach. Sometimes clients think they need one thing when actually they need something else. We’ll help you figure it out.
Get in touch at charlie.blower@blaklabs.com or call +65 9007 8195.
